Virat Kohli Rejects ₹300 Crore Puma Deal to Build One8 Brand

Virat Kohli turned down a massive $35 million (₹300 crore), 8-year contract extension from Puma to launch his own independent brand, One8.
Nazrana Times Correspondent 
​The move paid off instantly. On his very first launch day, he generated over $16.5 million in revenue. Each pair of shoes is priced around ₹9,230 (roughly $110 USD), targeting a premium market. With this brilliant move from paid endorser to equity owner, Kohli is firmly on track to become cricket’s first self-made billionaire. Keep in mind, Kohli knows how to keep his brand name alive. He refused to attend Ambani's son wedding, where all the three Bollywood Khans were acting like clowns.
​This strategy mirrors the iconic Michael Jordan playbook. Jordan was originally close to signing with Adidas, but Nike stepped in with a revolutionary offer: his own sub-brand, "Air Jordan." Today, Jordan earns nearly $300 million annually in royalties alone, having made over $4.5 billion from Nike throughout his career.
​ Sneakers are an incredibly high-margin business, often yielding close to a 50% profit margin.