Asad Ayaz Makes History at Disney with New Global Brand Leadership Role

USA (Nazrana Times) Ali Imran Chattha 
 

Global entertainment powerhouse Disney has appointed Pakistani-origin executive Asad Ayaz as its first-ever Chief Marketing and Brand Officer, marking a historic milestone in the company’s corporate leadership. The newly created role reflects Disney’s strategic focus on unified global branding, storytelling, and consumer engagement across its vast entertainment portfolio.
Asad Ayaz brings decades of experience in brand leadership, franchise development, and global marketing strategy. He has played a pivotal role in shaping the marketing and positioning of some of Disney’s most successful global properties, earning recognition for driving innovation and audience connection at scale.
Industry analysts view the appointment as a strong signal of Disney’s evolving approach to brand leadership in an increasingly competitive and digital-first media landscape. The move is also being celebrated globally as a moment of pride for Pakistanis, highlighting how talent from Pakistan continues to reach the highest levels of international corporate leadership.
The appointment underscores the growing influence of diverse leadership voices in shaping global brands and cultural narratives.
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